We are the only research agency in Australia exclusively focused on providing services to associations, membership and for purpose organisations.  


We are a relatively small agency. We like it that way. It means we can get to know you better. And it means we can just focus on doing really meaningful work.

Having been operating for nearly 10 years, over 90% of our clients are in the not for profit space, and include professional associations, industry bodies and charitable and community organisations.  All share the common trait of being driven by purpose, not profit.

As a result, our offering is unique.

With experience, focus and a real depth of understanding of associations and for purpose organisations, we have helped a wide range of organisations understand their value proposition - what is important to stakeholders and how they can structure their strategy to provide them with real value.   We also work with organisations to generate and build industry data and knowledge to support advocacy, promotion, industry development and marketing activities.

As authors of the Associations Matter Research Series, we have built a significant knowledge base of the Australasian association sector and have access to a wealth of data that can be used to compare your association's performance to others in the sector.

With a unique combination of sector knowledge, research expertise, business acumen and project management, we offer a refreshing alternative to larger consulting and research firms.

Survey Matters is managed by Co-Founders Brenda Mainland and Rebecca Sullivan.

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Brenda Mainland

Brenda loves people! She loves asking them what they think.  Understanding why they do what they do. And she's great at creating networks and community. 

With a long history and comprehensive knowledge of strategy, project management and organisational development, Brenda has also witnessed first-hand the effect that applying information and knowledge about stakeholders' perspectives has on driving organisational success.

Her passion for customer service ensures that we deliver all of our projects on time and within budget, and that our customers can be confident they are receiving the best quality outcome from their investment.

Brenda holds a Master of Management from Monash University.


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Rebecca Sullivan

The bigger picture is what drives Bec.  She loves thinking about future demographic, technological and economic trends.  Trying to work out what impact they will have on different people, groups, industries and organisations.  

Her education and experience combines strategic business analysis and research skills with an understanding of the information necessary to drive business improvement. Her awareness of current trends in research techniques and technologies, and in-depth knowledge of membership, employee and customer engagement strategy provides the ideal combination of skills and experience.

She holds a Bachelor of Commerce and a Master of Business and IT (Hons) from the University of Melbourne.




At its core, our research agency is based on the belief that the best decisions are data driven. That true understanding comes from information, analysis and insight.  And that to thrive in the ever-changing environment we operate in, organisations need to use feedback to drive their strategy and service offering.”