AdobeStock_140085732 (1).jpeg



We give your stakeholders the confidence to provide honest feedback, ensuring the data you collect provides a reliable foundation for evidence based planning.


Survey Matters is the leading research agency for the association and not for profit sector. 

With our research experience and deep sector knowledge we deliver insights that empower your team and improve your performance.  We have helped a wide range of organisations understand their value proposition, delivering research that makes a tangible difference to strategy development. We also work with our clients to generate and build industry data to support advocacy, promotion, industry development and marketing activities.

Web Home Image.jpg


We deliver research that aligns your strategy to the needs of the people that matter most to your organisation.

The result?  Informed decision making. Engaged stakeholders. Improved performance.



We custom design all projects to meet your business and research objectives.  Whether you want a survey of your members, a segmentation study, an ongoing insight community or industry data to support your marketing and advocacy efforts.

Industry Reports

Industry data provides information vital to support the advocacy and public relations work associations undertake on behalf of the profession or industry they represent.

Engagement Surveys

Conducting regular stakeholder surveys is fundamental to strategic planning and essential to the development of successful retention and engagement strategies.

Public Opinion Research

Consulting the market to understand public opinion about issues affecting your industry adds to sector knowledge and increases the value you provide members.



We’ve done our research and have a wide variety of tools and techniques to choose from.

  • Online surveys

  • Focus groups & depth interviews

  • Social media monitoring

  • Online discussions and forums

  • Data mining and analytics

  • Segmentation studies

  • Engagement indices


We've worked with a range of industry bodies, professional associations and not for profit organisations to help them bring their insights program to life.




Building Engagement with Associations

Our latest research aims to take a deep look at the attitudes and opinions of millennials.  It will investigate the issues affecting younger generations, canvass their opinions about future trends and find out what they think associations can do to create value for younger members.