Australia's specialist research agency for associations.
Your members have the answers. We make sure you ask the right questions.
Survey Matters works exclusively with associations and member-based organisations. We turn what your members, your workforce and your sector are telling you into the evidence your board, your members and the government will act on.
15+
years working exclusively with associations
100’s
of association and membership studies conducted
500,000+
members surveyed and interviewed
90%
of clients in the association or not for profit sector
We’re a research and strategic insights agency specialising in associations and member-based organisations.
We know that your board wants data-backed decisions. Your members want to know they have been heard. Government and stakeholders want evidence before they will move. And you are expected to deliver all of this while running an organisation.
That is where we come in. We design the research, run it properly, and translate the results into clear recommendations, so you walk into every room with confidence.
We help associations harness the power of research to engage their members and elevate their advocacy.
How we help associations.
Every piece of research we design starts with the same question: what decision does this need to support? We work backwards from your challenge.
Member and stakeholder engagement surveys
Regular member and stakeholder engagement research is fundamental to strategic planning and essential to the development of successful product development, engagement and retention strategies. Our member engagement programs have helped many leading organisations deliver products and services that provide value and drive growth.
Industry intelligence
Industry data is vital to provide your members with competitive intelligence, as well as to support the advocacy and public relations work associations undertake on behalf of the industry you represent. We provide authoritative, independent and reliable data that keeps your sector informed and up to date and enhances your position as the key authority in the industry.
Public opinion research
Consulting the market to understand public attitudes to issues affecting your industry adds to sector knowledge and increases the value you provide your community. We help you use research to build thought leadership, shape public discourse and support advocacy and public relations campaigns.
AI Skills Readiness Index
How AI-ready is your profession?
Artificial intelligence is already changing how your members work, and most do not yet have the skills, training or frameworks to navigate it confidently.
The AI Skills Readiness Index is Australia's first evidence-based tool purpose-built for professional and industry associations to measure and benchmark AI capability across their membership.
Only 56%
of Australians say they are gaining skills that will help their career
PwC’s 2026GlobalAI Jobs Barometer
We only work with associations. That changes everything.
We know what good looks like
Our benchmark data from 50,000+ members means we do not just tell you what your scores are. We tell you whether they are high, low, or typical for an association your size and type.
We translate data into decisions
Research without clear recommendations is just a file on a server. Every project we deliver includes specific, practical actions, not a list of findings and a handshake.
You never have to explain your world
We understand the governance pressures, the volunteer culture and the member value tension. You do not have to explain how your organisation works. We already know.
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COSBOA 2025 Small Business Perspectives Report
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![REINSW Monthly Vacancy Rate Survey]()
Monthly rental data supports real estate advocacy and policy influence in New South Wales
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![ACAPMA Monitor of Fuel Consumer Attitudes]()
How Consumer Attitude Research on Fuel Drove Industry Influence and Strategic Decision-Making
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Using Research to Strengthen Member Value and Professional Development
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![A woman with gray hair smiling and shaking hands with a man in a business suit in a modern office setting during a business meeting.]()
Association CEO Index - Insights for Today's Association CEO
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![Leveraging Industry Engagement to Deliver Thought Leadership for the Insurance Sector]()
Levering Industry Engagement to Deliver Thought Leadership for the Insurance Sector
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![A smiling woman running on a bridge during sunset, with a man running behind her.]()
Promoting the Value of Private Health Insurance Intermediaries
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![Group of four people with their arms around each other's shoulders, standing indoors near large windows with a view of trees outside.]()
Developing a Social Housing Customer Promise
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Empowering Surveyors with Comprehensive Economic and Compensation Insights
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![Doctor performing an ultrasound on a patient lying in a medical examination room.]()
Advancing Sonographer Wellbeing Through Work Health Safety Insights
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![Volunteers serve food at a community kitchen, smiling and wearing gloves.]()
Enhancing Digital Inclusion in the Volunteering Sector
We are the trusted research partner of the association sector.
We understand associations. Whether you are looking to build your engagement strategy, develop your advocacy position or understand public opinion to build a promotional campaign, we can help
