Australia's specialist research agency for associations.
Evidence for confident decision making.
Survey Matters works exclusively with associations and member-based organisations. We turn what your members, your workforce and your sector are telling you into the evidence your board, your members and the government will act on.
15+
years working exclusively with associations
100’s
of association and membership studies conducted
500,000+
members surveyed and interviewed
90%
of clients in the association or not for profit sector
We’re a research and strategic insights agency specialising in associations and member-based organisations.
We know that your board wants data-backed decisions. Your members want to know they have been heard. Government and stakeholders want evidence before they will move. And you are expected to deliver all of this while running an organisation.
We provide you with the evidence-based advice
WHAT WE DO
We turn member voices and industry data into the evidence that drives your advocacy, strategy and growth.
INDUSTRY INTELLIGENCE
Build your advocacy case
Industry, workforce and public opinion data that government and media take seriously.
STRATEGY
Sharpen your strategy
Membership models, value propositions and pricing evaluations built on evidence .
MEMBER RESEARCH
Understand your members
Satisfaction, engagement and loyalty, and what is actually driving them.
Our expertise.
Every piece of research we design starts with the same question: what decision does this need to support? We work backwards from your challenge.
Member and stakeholder engagement research
Regular membership research is fundamental to strategic planning and essential to recruitment, engagement, and retention strategies. Our member engagement programs have helped many leading associations understand the real drivers of membership growth.
Industry intelligence reports
Industry data provides your members with competitive intelligence and supports the advocacy and public relations work associations undertake. We provide authoritative, independent and reliable data that keeps your sector informed and up to date and enhances your position as the key authority in the industry.
Public opinion research
Consulting the market to understand public attitudes to issues affecting your industry adds to sector knowledge and increases the value you provide your community. We help you use research to build thought leadership, shape public discourse and support advocacy and public relations campaigns.
State of AI in Associations
How is AI impacting your association?
Contribute to a clearer picture of AI adoption across the association sector.
A national study of how associations are using AI, what impact it is having on their operations, and what it means for the members, industries and professions they represent.
Contribute to a clearer picture of AI adoption across the association sector.
We only work with associations. That changes everything.
We know what good looks like
Our benchmark data from 50,000+ members means we do not just tell you what your scores are. We tell you whether they are high, low, or typical for an association your size and type.
We translate data into decisions
We understand the decisions associations have to make. Every project we deliver includes specific, practical actions, not a list of findings and a handshake.
You never have to explain your world
We understand the governance pressures, the volunteer culture and the member value tension. You do not have to explain how your organisation works. We already know.
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COSBOA 2025 Small Business Perspectives Report
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![REINSW Monthly Vacancy Rate Survey]()
Monthly rental data supports real estate advocacy and policy influence in New South Wales
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![ACAPMA Monitor of Fuel Consumer Attitudes]()
How Consumer Attitude Research on Fuel Drove Industry Influence and Strategic Decision-Making
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Using Research to Strengthen Member Value and Professional Development
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![A woman with gray hair smiling and shaking hands with a man in a business suit in a modern office setting during a business meeting.]()
Association CEO Index - Insights for Today's Association CEO
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![Leveraging Industry Engagement to Deliver Thought Leadership for the Insurance Sector]()
Levering Industry Engagement to Deliver Thought Leadership for the Insurance Sector
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![A smiling woman running on a bridge during sunset, with a man running behind her.]()
Promoting the Value of Private Health Insurance Intermediaries
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![Group of four people with their arms around each other's shoulders, standing indoors near large windows with a view of trees outside.]()
Developing a Social Housing Customer Promise
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Empowering Surveyors with Comprehensive Economic and Compensation Insights
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![Doctor performing an ultrasound on a patient lying in a medical examination room.]()
Advancing Sonographer Wellbeing Through Work Health Safety Insights
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![Volunteers serve food at a community kitchen, smiling and wearing gloves.]()
Enhancing Digital Inclusion in the Volunteering Sector
We are the trusted research partner of the association sector.
We understand associations. Whether you are looking to build your engagement strategy, develop your advocacy position or understand public opinion to build a promotional campaign, we can help
