SERVICES
How we help associations.
Every piece of research we design starts with the same question: what decision does this need to support?
We work backwards from your challenge, choosing methods, designing instruments and structuring analysis to give you an answer you can actually use.
Member and stakeholder engagement
Understand what your members really value, where gaps exist, and what is most likely to drive renewal, or turnover.
Regular member and stakeholder experience research is fundamental to strategic planning and essential to the development of successful engagement strategies. Our insights have helped many leading associations deliver products and services that provide real value and drive growth.
Member satisfaction and engagement surveys
Member experience and journey mapping
Member value proposition testing
Member segmentation and persona development
Performance tracking and benchmarking
Loyalty, promotion and retention studies
Stakeholder engagement research
Industry Intelligence & Public Opinion
Credible, independent evidence for your advocacy. Industry surveys, workforce data and public opinion research you can take to government with confidence.
We produce reliable data that keeps your members informed and provides credible evidence to strengthen and support your advocacy position.
Industry activity and business confidence surveys
Public opinion and consumer attitude research
Policy impact and program evaluation studies
Brand health and awareness research
Workforce, employment and salary surveys
Consumer demand and preference studies
Diversity, equity and inclusion surveys
Strategy and Consulting
Research is the starting point, not the end point. We help you turn findings into strategy, membership models and value propositions that actually resonate.
With our depth of understanding of associations, we are uniquely placed to provide broader research planning and strategy guidance. Using insights generated by quantitative and qualitative research, we report on outcomes to develop clear recommendations and actions plans.
Research-led strategy development and planning
Membership model review and development
Member and stakeholder value proposition development
Strategic planning workshops and facilitation
Member and customer segmentation models
Consulting on research-to-action implementation
Research designed around the decision you need to make.
Not sure where to start?
Tell us what challenge you are working on and we will tell you what kind of research makes sense for it. No obligation, just a conversation with people who know associations inside out.