Expertise.

We understand associations. Whether you are looking to build your engagement strategy, develop your advocacy position or understand public opinion to build a promotional campaign, we can help.

Member & Stakeholder Engagement

Regular member and stakeholder experience research is fundamental to strategic planning and essential to the development of successful engagement strategies. Our member and stakeholder engagement insights have helped many leading associations deliver products and services that provide real value and drive growth.

  • Engagement and satisfaction studies

  • Member segmentation

  • Member experience and journey mapping

  • Strategic value propositions

  • Industry benchmarking

  • Customised index tracking

  • Member loyalty, promotion and retention

 
 

Industry Intelligence

Industry data is vital to support the advocacy and public relations work associations undertake on behalf of the profession or industry they represent. We produce reliable data that keeps your members informed and provides credible evidence to strengthen and support your advocacy position.

  • Industry activity reports

  • Policy impact studies

  • Business confidence surveys

  • Employment and salary surveys

  • Program evaluation studies

  • Competitor analysis

Public Opinion

Consulting the market to understand public attitudes to issues affecting your industry adds to sector knowledge and increases the value you provide your community. We help you use research to build thought leadership, shape public discourse and support advocacy and public relations campaigns.

  • Public awareness and attitude surveys

  • Consumer purchase habits and preferences

  • Consumer demand for new products and services

  • Public support for policy positions

  • Brand health

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Strategy Development

We are experts in developing research driven strategy. With our depth of understanding of associations, we are uniquely placed to provide broader research planning, membership models and strategy guidance. Using insights generated by quantitative and qualitative research activities, we report on outcomes to develop clear recommendations and actions plans.

  • Business Strategy and Plans

  • Membership Model Development

  • Strategic Value Propositions

  • Member and Customer Segmentation Models

We help you focus on the issues that matter - to your members, your stakeholders and your industry.