We use Artificial Intelligence (AI) tools to enhance the quality and efficiency of our research, reporting, and communication. We believe AI has the power to improve insight generation, but that it must always be used responsibly, transparently, and with human oversight.

Here’s how we use it:

1. Protecting your privacy
   We never upload client or participant data containing personal or confidential information into public AI systems. Any data used with AI tools is de-identified, aggregated, or synthetic. Your privacy and data security remain our highest priority.

2. Human oversight and quality assurance
   All AI-assisted outputs, such as summaries, data checks, or draft text, are reviewed and verified by our researchers before use or delivery. AI supports our work but never replaces professional judgement.

3. Accuracy and accountability
   We take full responsibility for every output we deliver. If AI is used to support analysis or drafting, it passes through our rigorous verification process to ensure accuracy, integrity, and relevance.

4. Responsible innovation
   We continually evaluate new technologies to ensure our use of AI aligns with industry best practice, research ethics, and client expectations. Our goal is to use AI in ways that improve outcomes, but never to compromise them.