ARTICLES
Insights for association leaders.
Fifteen years of working exclusively with associations gives us a particular view of what's happening across the sector.
These articles are drawn directly from our work: what we're seeing, what the data is telling us, and what it means for your association.
Membership drivers and barriers
October 2023
Developing an engaging value proposition: education and support drives membership of associations, with perceptions of high cost and lack of value the main barriers
Association engagement with social issues
September 2023
Alignment with strategy and member expertise are key drivers of associations’ decision to take a position on social issues.
Member acquisition strategies
August 2023
Two thirds of associations have grown their membership over the last 12 months, with strategies focussed on brand building and personal connection driving the most success.
Online communications engagement trends
July 2023
Half of associations say it is getting harder to engage members online.
Association leaders economic sentiment
June 2023
Three in ten association leaders concerned about current economic conditions.