Webinar Replay: Why industry data matters to your association’s success

Associations have always been powerful voices for their professions, but in today’s data-driven world, stories alone aren’t enough. As Survey Matters Managing Director Brenda Mainland explained in the recent AuSAE webinar, data gives associations the authority, credibility, and evidence they need to influence change. Her presentation, Why Industry Data Matters to Your Association’s Success, revealed how reliable, well-designed research strengthens advocacy, supports members, and builds lasting trust

Why industry data matters to your association’s success

In today’s advocacy landscape, evidence is everything.

In this webinar, hosted by AuSAE, Survey Matters Managing Director Brenda Mainland explores how credible, industry-specific data strengthens your association’s influence, building reputation, improving member value, and driving better decisions.

Drawing on real examples from across the sector, Brenda explains how associations are turning data into action:

Australian Counselling Association (ACA) used a profession-wide workforce census to strengthen submissions, guide member strategy, and uncover new initiatives.

Private Health Insurance Intermediaries Association (PHIIA) built annual benchmarking data to demonstrate impact, attract media attention, and support advocacy.

Real Estate Institute of NSW (REINSW) turned monthly vacancy rate data into a trusted evidence base that shaped rental reform discussions.

ACAPMA used consumer research to challenge assumptions, shift perceptions, and grow membership threefold.

The session also outlines practical steps to help you build your own data roadmap, from assessing what’s missing, to collecting, interpreting, and communicating insights that matter.

Because when your association can move from “we think” to “we can prove it,” your voice carries further.

Watch the full webinar above to learn how reliable data can strengthen your advocacy, credibility, and impact.