ARTICLES
Insights for association leaders.
Fifteen years of working exclusively with associations gives us a particular view of what's happening across the sector.
These articles are drawn directly from our work: what we're seeing, what the data is telling us, and what it means for your association.
Membership growth statistics, 2023
March 2024
Australasian associations saw mixed membership growth in 2023, with most reporting either higher or stable member numbers
Membership drivers and barriers
October 2023
Developing an engaging value proposition: education and support drives membership of associations, with perceptions of high cost and lack of value the main barriers
Member acquisition strategies
August 2023
Two thirds of associations have grown their membership over the last 12 months, with strategies focussed on brand building and personal connection driving the most success.