ARTICLES
Insights for association leaders.
Fifteen years of working exclusively with associations gives us a particular view of what's happening across the sector.
These articles are drawn directly from our work: what we're seeing, what the data is telling us, and what it means for your association.
Performance measurement in associations
February 2024
A majority of Australian associations leverage benchmarks for performance tracking, recognising their crucial role in strategic planning and service improvement.
Association challenges in 2023
November 2023
Association executives are facing multiple challenges, largely centred around membership dynamics, financial sustainability, and staffing and resource constraints.
Member acquisition strategies
August 2023
Two thirds of associations have grown their membership over the last 12 months, with strategies focussed on brand building and personal connection driving the most success.
Online communications engagement trends
July 2023
Half of associations say it is getting harder to engage members online.
Association leaders economic sentiment
June 2023
Three in ten association leaders concerned about current economic conditions.