The Work

With fuel prices always in the spotlight and major technology advances meaning driverless, electric cars are no longer the figment of a Hollywood movie, the Australasian Convenience & Petroleum Marketers Association (ACAPMA) has embarked on research into public perception around fuel outlets and attitudes towards convenience purchases alongside, or independent to, the buying of fuel.

Our Approach

Using a combination of consumer video’s, online focus groups and a quantitative survey of a representative sample of the Australian population, Survey Matters has conducted three waves of the research to date. The first examined attitudes and behaviours around fuel and convenience purchases, the second expanded on those result and identified five (5) different types of fuel consumer, while the third confirmed the increasing importance of convenience shopping to the Australian consumer.

Outcomes

The “National Monitor of Fuel Consumer Attitudes” research is used by ACAPMA to inform their members about consumer trends and preferences and move the advocacy discussion away from simply the cost of fuel, with results suggesting many consumers value the convenience offer available at these outlets over the cost of the fuel. The research has been widely used to inform ACAMPA’s national advocacy agenda.

This research is ongoing and will continue to monitor consumer attitudes and shifts in perceptions over time.