Broadcasting the contribution of the community radio sector.
Community Broadcasting Association of Australia (CBAA)
The Work
The Community Broadcasting Association of Australia (CBAA) is the peak representative body of the community broadcasting sector. Each week, over 5 million people tune in to more than 450 not-for-profit, community-owned and operated radio services operating across Australia. These stations provide programming that caters to the needs and interest groups of their diverse communities and contribute to and reflect Australian culture.
As part of their responsibility to promote and advocate on behalf of community radio stations to government agencies and funding organisations, CBAA collects data on programming and content, employment and volunteer numbers, technology and infrastructure, and financial information.
Outcomes
Survey Matters collects all of this data for the CBAA, using quantitative ‘census’ surveys. The information collected provides evidence of the contribution to the economy and community that community broadcasting stations in Australia deliver and is used to enhance the profile of the sector, inform media and government authorities and provide evidence for CBAA advocacy positions.
“Survey Matters has been instrumental in the implementation of the CBAA’s renewed research strategy, which is aimed at ensuring that our research best meets the needs of the community radio sector. Brenda and Rebecca are a pleasure to work with!”
— Helen Henry, Senior Communications Officer, CBAA.