Associations Matter Poll
The Associations Matter Monthly Poll is an initiative by AuSAE and Survey Matters to stay up to date with the latest trends, challenges, and opportunities facing associations. The Associations Matter Monthly Poll aims to provide insights into the thoughts and opinions of association leaders, giving them a better understanding of how others are responding to current situations and developments.
Association engagement with social issues
Alignment with strategy and member expertise are key drivers of associations’ decision to take a position on social issues.
Member acquisition strategies
Two thirds of associations have grown their membership over the last 12 months, with strategies focussed on brand building and personal connection driving the most success.
Online communications engagement trends
Half of associations say it is getting harder to engage members online.
Association leaders economic sentiment
Three in ten association leaders concerned about current economic conditions.