WHO WE ARE
With our research experience and sector knowledge we deliver insights to inform your strategy, empower your organisation and improve your value to your members.
Survey Matters is the only insights agency exclusively servicing the association and not for profit sector.
As a result, we understand the unique needs of associations. We understand that to represent your members effectively, you need to consider all perspectives. That to provide a unified voice on behalf of the sector, you need to understand the issues. That to promote your members and their interests, you need to understand public opinion. .
We have helped a wide range of organisations understand their value proposition - what is important to members, how they want their association to help them and how satisfied they are with their associations' performance in key areas.
We help you make better decisions.
Using our benchmark data and in-depth knowledge of associations and members' preferences, we help you grow by leveraging the power of feedback to align your strategy to the needs of the people that matter most to your organisation - your members.
The result? Informed decision making. Engaged members. Improved performance.
What we do
As the voice of your industry, you need the facts. Industry data provides information vital to support the advocacy and public relations work associations undertake on behalf of the profession or industry they represent.
Successful organisations understand what is important to their stakeholders. Conducting regular member and stakeholder research is fundamental to strategic planning and essential to the development of successful retention and engagement strategies.
Provide your members with the information they need to succeed. Consulting the market to understand public opinion about issues affecting your industry adds to sector knowledge and shows your members you understand their needs.
member engagement benchmarks
The Associations Matter projects facilitate the collaboration required to generate member engagement benchmarks.
And it can be used by individual member organisations to conduct your own member survey - at a price you can afford.
HOW WE DO IT.
We’ve done our research and have a wide variety of tools and techniques to choose from, depending on the information you need.
- Social media monitoring
- Online surveys
- Focus groups & depth interviews
- Online discussions and forums
- Data mining and analytics
- Segmentation studies
- Engagement indices