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Who we are.

We are a specialist research agency. We focus on research for and about associations, non-profit and member-based organisations.

Why? Because this sector generates 3.8% of Australia’s GDP, employs more than 1 million people, and serves millions of professionals, in all aspects of employment, across all industries and communities.

Because we think you deserve research that is tailored to your needs. By researchers that understand your unique business circumstances. And because to survive in these changing times, you need practical information to help you help your members and stakeholders.


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Using our benchmark data and in-depth knowledge of associations and members' preferences, we help you grow by leveraging the power of feedback to align your strategy to the needs of the people that matter most to your organisation - your members.

The result?  Informed decision making.  Engaged members.  Improved performance.


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We focus on outcomes.

We use a variety of techniques, including

  • Social media monitoring
  • Online surveys
  • Focus groups & depth interviews
  • Online discussions and forums
  • Data mining and analytics
  • Segmentation studies
  • Engagement indices
  • Benchmarks



Working with a large range of associations we have developed proven methods that help align your strategy with the needs and preferences of your stakeholders.    We adapt our approach and custom design all projects to meet the business and research objectives, whether you want a quick and simple reach out to your members, or an ongoing depth insight community.

Member Surveys

Member Surveys

Our customised membership research delivers practical insight that improves the effectiveness and relevance of your association, building a sustainable membership model.

Industry Reports

Industry research and statistics provide information vital to support the advocacy and public relations work associations undertake on behalf of the profession or industry they represent.



We like to give back to our community.  Our Associations Matter benchmark projects facilitate collaboration and make membership research more affordable and accessible for associations of all sizes.

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we MAKE member insights AFFORDABLE

The Associations Matter Survey facilitates the collaboration required to generate a comprehensive view of the association sector.  And it can be used by individual member organisations to conduct your own member survey - at a price you can afford.

Contact us to conduct your own Associations Matter Survey.


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Because we believe that the best ideas are freely available.  That they come from the people who know your association best.   And that they have a measurable impact on your performance.  

We also believe that all you have to do is ask for them!