Stakeholder research


Based on analysis of feedback from thousands of stakeholders, our engagement framework assesses the value model of associations and membership organisations, helping you to understand the key drivers of engagement amongst your members.


  • The advantage belonging to your association provides.

  • The strategic issues your members want your association to focus on.

  • The importance and value of the services your association provides.

  • Members perceptions of how well you promote them to the public.

  • Engagement, satisfaction and participation indexes

  • Are members likely to renew their membership?

  • Are they likely to recommend their association to others?