Community Broadcasting Association of Australia (CBAA)
Real Estate Institute of NSW
Australasian Convenience & Petroleum Marketers Association (ACAPMA)
Phillip Island Nature Parks
Community Housing (Victoria) Ltd (CHVL)
Independent Brewers Association (IBA)
Millennials are one of the largest generations in history and by 2025 will make up three-quarters of the Australian work force. Moving into their prime earning and spending years, millennials are poised to re-shape the economy.
Growing up in a time of rapid technological, social and economic change has altered priorities and expectations from employment and career longevity to business, communication and social progress. While millennials represent a major economic opportunity for associations, understanding their unique and complex challenges will be key in capitalising on opportunities and creating real value for younger association members.
Our latest research project aims to take a deep look at the attitudes and opinions of millennials. It will investigate the issues affecting younger generations, canvass their opinions about future trends and find out what they think associations can do to create value for them.
In 2013 Survey Matters, supported by the Australasian Society of Association Executives (AuSAE), conducted the first Associations Matter Study for Professional Associations. Over 35,000 members were invited to participate and nearly 8,000 responses were received.
This inaugural study focused on understanding members’ opinions of the current activities and services provided by their professional association. Why they join, what services they value, how they rate their association’s performance, how they like to participate and whether they intend to renew.
The second Associations Matter Study for professional associations lifted the focus from operational performance to a more strategic outlook. Rather than concentrating on associations’ current service provision, we changed the conversation to concentrate on members – where their pressures are, what hinders them in their profession and what they believe associations can do to alleviate their challenges.
The results are fascinating! Again, nearly 8,000 members provided us with their views and feedback, providing professional associations with a wealth of information about what members want from their membership, how they believe they can contribute and where their association can assist them achieve their own goals and objectives.