Brand is crucial.  Our research has shown that associations who provide leadership to build a strong, respected and credible professional brand will reap the benefits through membership growth and long term sustainability. 

Consulting the market to understand public opinion about issues affecting your industry adds to sector knowledge, increases the value you provide members and provides what you need to build the profile of your members with the public.

Consulting the public on issues relevant to your industry can include:

• Understanding of the role of your industry / profession

• Consumer purchase habits and preferences

• Demand for new products and services

• Public awareness and attitudes surveys

• Impact of and public support for legislative or regulatory change

• Public opinion and support for current issues

• Communications strategy research