The recent Strategic Member Engagement Survey conducted in the US by Potomac Core Consulting, Icimo and Vertical Leap Consulting (1) has reported important links between understanding members issues and superior association performance that I am sure will be of enormous use to associations across Australia and New Zealand.
In this article we focus on one of the dominant messages that came from both the 2013 and 2014 Associations Matter Studies - the challenges members face in adapting to the changing work environment.
Our analysis of the responses provided in these studies leads us to the view that a real opportunity exists for associations to address the gaps created by the changing way we will work.
The results of the 2013 Associations Matter Study paint a meaningful picture of the overall state of the sector, but within the results some associations are doing a much better job of meeting their members’ needs, whilst others fall well below the average results for member satisfaction and engagement. Here we take an in-depth look at the top performing associations to determine the common elements and attributes that may contribute to their successful performance.