Association specialists team up to offer integrated strategy and research service
THINK: Insight & Advice and Survey Matters announce alliance
MELBOURNE – Australian associations are set to benefit from an integrated strategy and research service announced today at Third Sector’s Expo 2015. The owners of strategy and research consultancy THINK: Insight & Advice and association insights agency Survey Matters, announced a strategic alliance today.
‘We are a natural fit,’ said Brenda Mainland, co-founder of Survey Matters. ‘We both specialise in the association sector,’ Mainland said recounting that she met THINK’s managing director, Randall Pearce, at the AuSAE Leadership Symposium in 2012. Pearce spent 17 years working at a senior level in associations and politics in Canada before starting THINK in 2006. Survey Matters quickly established its reputation for thought leadership in association management in 2013 with the publication of two benchmark studies into the attitudes of association members.
‘Strategy and research go hand in hand,’ said Pearce. ‘Research with members or stakeholders naturally feeds into strategic planning. I am a qualitative researcher but now with Survey Matters, I can offer my clients a quantitative element to validate the insights and test ideas across the broader member base.’ Pearce said.
Mainland said that clients of Survey Matters will also benefit from the alliance. ‘Randall has such a depth of experience and training in associations that he adds to value to every project we work on,’ she said. However, she noted that level of expertise might not always be needed. ‘Clients might only need THINK when they start a new planning cycle but Survey Matters will be working with them year in and year out to measure changes in member satisfaction’, she said.
The two companies have been seamlessly working together for the past few years for clients as diverse as the Community Broadcasting Association of Australia, the Australian Airports Association and the Australasian Fleet Management Association. ‘We’ve been working very well together for a while and now we made the decision to form an ongoing alliance and to tell the market about it,’ said Mainland.
The two firms are well positioned to serve a majority of association executives with Survey Matters based in Melbourne and THINK: Insight & Advice based in Sydney. For more information, visit www.surveymatters.com.au and www.thinkinsightadvice.com.au .