Following our last article which outlined the top two activities that influence members’ satisfaction with your performance, here we discuss the next most important activities that drive member engagement.
We have consolidated all the responses to the same or similar questions from members and conducted statistical correlations to determine which services and activities have the most impact on four of the Key Performance Indicators (KPIs) for associations:
- Overall satisfaction
- Propensity to recommend membership,
- Renewal intentions, and
- Value for money