More Drivers of Member Engagement

More Drivers of Member Engagement

Following our last article which outlined the top two activities that influence members’ satisfaction with your performance, here we discuss the next most important activities that drive member engagement. 

We have consolidated all the responses to the same or similar questions from members and conducted statistical correlations to determine which services and activities have the most impact on four of the Key Performance Indicators (KPIs) for associations:

  • Overall satisfaction
  • Propensity to recommend membership,
  • Renewal intentions, and
  • Value for money

The Activities that Drive Perceptions of Performance

The Activities that Drive Perceptions of Performance

Over the past five years, we have conducted countless customised membership surveys, as well as our syndicated Association Matter Studies. In this time, we have gathered tens of thousands of responses from members about their attitudes to membership and perceptions of your performance.

Recently, we consolidated all the responses to the same or similar questions from professional association members and conducted statistical correlations to determine which services and activities have the most impact on four of the Key Performance Indicators (KPIs) for associations:

Research – Cost or Investment?

Research – Cost or Investment?

Recently I stumbled upon a series of articles about lessons learned in market research*, and what good marketers (and executives/managers) do to understand their ‘tribe’ - those people who matter to them. Now, these articles are aimed at organisations who have consumers as customers. But, it struck me that the essence of the messages applies equally to member-based organisations and associations. And so, I have consolidated the messages from the first three articles here.

2014 Professional Associations Matter Results Released!

2014 Professional Associations Matter Results Released!

The second Associations Matter Study of the members of professional associations was conducted late in 2014 and the results are in!  

This years research took a more strategic approach to the previous study.  Rather than asking members to rate their association's service delivery, we turned the focus to where it should be.  On members.   And on how associations could best serve them.  We did this by asking members about the professional challenges facing them and for their views on the role associations can play in assisting members with their issues. 

And, it is clear that members think associations have a large role to play! 

Associations. Are you asking your members the right questions?

Associations.  Are you asking your members the right questions?

Our recent Associations Matter Study provided some really interesting insights that made us realise it is high time for associations to change the conversations with their members. While we always inherently knew that this was the case, the research confirmed it.  It's time for associations to stop asking their members the same questions they have always asked.

Information in the digital era

Information in the digital era

One of the loudest messages to come out of both of the Associations Matter Studies was to do with information – how easy it is to obtain, how much of it there is, how hard it is to keep up with it, how important it is, and generally how it completely overwhelms us!

As we continue to examine the data from our collaborative research projects, we're examining this topic more thoroughly.  In this article we highlight members concerns around the topic of Information, and where associations can assist their members with the challenge of keeping abreast of relevant news in their particular profession.