THE NEXT GENERATION OF MEMBERS.

Building Engagement with Associations

Millennials are one of the largest generations in history and by 2025 will make up three-quarters of the Australian work force. Moving into their prime earning and spending years, millennials are poised to re-shape the economy.

Growing up in a time of rapid technological, social and economic change has altered priorities and expectations from employment and career longevity to business, communication and social progress. While millennials represent a major economic opportunity for associations, understanding their unique and complex challenges will be key in capitalising on opportunities and creating real value for younger association members.

Our latest research project looks at the attitudes and opinions of millennials.  It investigates what they think about associations, why they join, (or don’t join!) and what they think associations can do to create value for them.




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