We always take the time to listen to what you need and use a variety of research techniques depending on your objectives.
Whatever approach we use, we promise to help you ask the questions that will give you the answers that you really need. Using rigorous data collection and analysis processes, we then present the insights in easy to understand formats aligned to your desired outcomes and with recommendations for key actions.
Our aim is always to make sure the research provides you with practical data, ideas and strategies you can implement to improve your association's performance. Whether it be increasing retention, driving engagement strategies, designing product offerings or providing evidence of program outcomes.
Quantitative research & analytics
Collects data to measure the extent to which opinions and attitudes are shared amongst a target audience. While qualitative research can provide more depth than quantitative research, a well-designed quantitative tool provides breadth, as well as a sound evidence base upon which to make decisions.
The most cost effective way to reach your target audience. Measure member engagement, test product and service preferences, gauge program effectiveness, gather industry data and understand public opinion.
Social Media Monitoring
One big focus group! Understand public sentiment and opinion about the profession or industry you represent by monitoring social media conversations.
Use higher level statistical analysis techniques to understand drivers of satisfaction, engagement, behaviour and retention. Link survey feedback to demographic and behavioural information from your own database to get the whole picture.
Identify different groups within your larger stakeholder base. Study their varied attributes, behaviours and preferences to design targeted products, services and programs.
Use our tested and proven engagement index, incorporating member typologies, participation levels and satisfaction with services. Test the drivers of engagement for different segments.
The story behind the numbers. Qualitative research provides a richness and depth of understanding often missing from quantitative only studies. It can be used to provide a base for the content and structure of a quantitative survey or to delve more deeply into specific topics at the conclusion of a quantitative project.
Listen to your stakeholders’ opinions and perspectives in their own words. Our expert moderators draw insights from group discussions and interactions to understand the 'why' behind stated preferences and behaviours.
Conducted either face to face, via telephone or online, one on one depth interviews with key executives, stakeholders, members, customers and employees inform much of our research.
Online Discussion Forums
Like focus groups, but able to reach a much wider audience - more cost effectively. Conduct focus group discussions online, using a real-time chat session.
Workshops and Planning Sessions
Conducted at various stages of the project journey to maximise value and generate commitment to outcomes, we convene strategic planning, stakeholder consultation, idea generation and insight presentation workshops.