With fuel prices always in the spotlight and major technology advances meaning driverless, electric cars are no longer the figment of a Hollywood movie, the Australasian Convenience & Petroleum Marketers Association (ACAPMA) has embarked on research into public perception around fuel outlets and attitudes towards convenience purchases alongside, or independent to, the buying of fuel.
Using a combination of Video’s, Online Focus Groups and a quantitative survey of a representative sample of the Australian population, Survey Matters has conducted two research projects to date. The first examined attitudes towards fuel and convenience purchases, and the second expanded on those result and identified five (5) different types of fuel consumer.
The “National Monitor of Fuel Consumer Attitudes” research is used by ACAPMA to inform their members about consumer trends and preferences and move the advocacy discussion away from simply the cost of fuel, with results suggesting that there is a segment of consumers who value quality of convenience products available at these outlets over the cost of the fuel.
This research is ongoing and will continue to monitor consumer attitudes and shifts in perceptions over time.
“When we went looking for a research firm for our inaugural work in 2015, we wanted one that would listen closely to our needs (given certain consumer prejudices about our industry) and one that would support us in a no nonsense but professional expose of Community attitudes. Survey Matters were brilliant and quietly went about their work to deliver genuine consumer insights that have been invaluable in informing our national advocacy and assisting our members” Mark McKenzie -CEO, ACAPMA.