2014 Professional Associations Matter Results Released!

2014 Professional Associations Matter Results Released!

The second Associations Matter Study of the members of professional associations was conducted late in 2014 and the results are in!  

This years research took a more strategic approach to the previous study.  Rather than asking members to rate their association's service delivery, we turned the focus to where it should be.  On members.   And on how associations could best serve them.  We did this by asking members about the professional challenges facing them and for their views on the role associations can play in assisting members with their issues. 

And, it is clear that members think associations have a large role to play! 

Associations. Are you asking your members the right questions?

Associations.  Are you asking your members the right questions?

Our recent Associations Matter Study provided some really interesting insights that made us realise it is high time for associations to change the conversations with their members. While we always inherently knew that this was the case, the research confirmed it.  It's time for associations to stop asking their members the same questions they have always asked.

Information in the digital era

Information in the digital era

One of the loudest messages to come out of both of the Associations Matter Studies was to do with information – how easy it is to obtain, how much of it there is, how hard it is to keep up with it, how important it is, and generally how it completely overwhelms us!

As we continue to examine the data from our collaborative research projects, we're examining this topic more thoroughly.  In this article we highlight members concerns around the topic of Information, and where associations can assist their members with the challenge of keeping abreast of relevant news in their particular profession.

Associations: the collaborative hub of the future

Associations: the collaborative hub of the future

In this article we focus on one of the dominant messages that came from both the 2013 and 2014 Associations Matter Studies -  the challenges members face in adapting to the changing work environment.

Our analysis of the responses provided in these studies leads us to the view that a real opportunity exists for associations to address the gaps created by the changing way we will work.

What does a successful association look like?

The results of the 2013 Associations Matter Study paint a meaningful picture of the overall state of the sector, but within the results some associations are doing a much better job of meeting their members’ needs, whilst others fall well below the average results for member satisfaction and engagement.  Here we take an in-depth look at the top performing associations to determine the common elements and attributes that may contribute to their successful performance.