Conducting regular membership satisfaction surveys helps you to understand the aspects of your products and services that are important to your members and whether membership of your organisation provides them with value. It ensures you understand the factors that affect member attraction, satisfaction and retention. And it provides the insight you need to consistently exceed your members expectations - and offer a great membership experience!
Survey Matters are experts in member-based research. All of our surveys are customised to your organisation and created with the outcomes in mind - to ensure we deliver information you can act on to attract, engage and retain your members.
Survey Matters Membership Surveys
Survey Matters offers a range of membership survey products to help you measure your members satisfaction and give you the insights you need to improve the services you provide to them:
Member Profiling & Segmentation
Typically, members’ reasons for belonging are quite diverse, depending on factors such as age, career or life-stage. Our membership survey software incorporates profiling and segmentation, so you can easily identify what matters to different segments of your membership base. And once you know what’s important to each member segment you can create tailored recruitment strategies, programs,and services that meet their unique needs and requirements.
To be the association leader in your field you need to know what your members value and consistently deliver experiences that exceed their expectations. But to do this you need to understand your members needs, preferences and requirements. What advantage does belonging to your organisation provide your members? What products and services do they like, and what do they think needs improvement? Are they likely to renew their membership? To recommend you to others?
Member Satisfaction Surveys provide the answers to these questions. They provide the insights you need to continually develop your products and services, engage your membership base and improve your recruitment and retention strategies.
Our Member Surveys are tailored to your organisation - to find out what matters to YOUR members.
How well do you interact with your members? Do you provide multiple ways for them to communicate with you? Often these days it’s less about creating more services or products, and more about the channels of communication your members want. Understanding how your members want to engage with you and one-another is a key component of your overall strategy.
Our Online Member Forums provide the ideal space for you and your members to connect, discuss ideas, provide guidance and impart knowledge.
Retaining members is easier and less expensive than recruiting new ones – yes that’s true – BUT - you still need to grow your member base. So, what’s the one thing you can do to increase membership? Keep existing members happy, and their likelihood to recommend you increases. Word of mouth is still the biggest driver of growth – do you know whether your members recommend you to others? Implement a simple, single question survey and find out!