In 2013 Survey Matters, supported by the Australasian Society of Association Executives (AuSAE), conducted the first Associations Matter Study for Professional Associations.  Twenty three associations participated, over 35,000 members were invited to participate and nearly 8,000 responses were received.

This inaugural study focused on understanding members’ opinions of the current activities and services provided by their professional association. Why they join, what services they value, how they rate their association’s performance, how they like to participate and whether they intend to renew. The results provided the professional associations who took part the ability to better understand the opinions and preferences of their members so they could tailor their strategies based on empirical evidence. It also enabled those associations to benchmark their individual performance against the overall findings to understand how they performed in relation to others.

The second Associations Matter Study for professional associations lifted the focus from operational performance to a more strategic outlook.  Rather than concentrating on associations’ current service provision, we changed the conversation to concentrate on members – where their pressures are, what hinders them in their profession and what they believe associations can do to alleviate their challenges.  

The results are fascinating! Again, nearly 8,000 members provided us with their views and feedback, providing professional associations with a wealth of information about what members want from their membership, how they believe they can contribute and where their association can assist them achieve their own goals and objectives.


2013 Professional Associations Matter

2014 Professional Associations Matter

2014 Professional Associations Matter

Some of the associations who have participated:

  • Aotearoa New Zealand Association of Social Workers
  • ARCS Australia
  • Association of Queensland Nurse Leaders (AQNL) 
  • Australasian Society of Association Executives (AuSAE)
  • Australian Association of Mathematics Teachers (AAMT)
  • Australian College of Children & Young People's Nurses
  • Australian Council for Health, Physical Education & Recreation
  • Australian Dental Association (Victorian Branch) (ADAVB) 
  • Australian Lawyers Alliance (ALA)
  • Australian Literacy Educators' Association (ALEA) 
  • Australian School Library Association (ASLA) 
  • Australian Sleep Association (ASA) 
  • Australian Society of Sports Administrators (ASSA) 
  • Australian Veterinary Association (AVA)
  • Career Development Association of Australia (CDAA) 
  • Chartered Institute of Logistics & Transport Australia (CILTA)
  • Council of Professional Teaching Associations of Victoria
  • CRANAplus 
  • Design Institute of Australia (DIA)
  • Fundraising Institute of Australia (FIA)
  • Institute of Management Consultants (IMC)
  • Institute of Public Accountants (IPA)
  • Library & Information Association of New Zealand Aotearoa
  • Mathematical Association of Victoria (MAV)
  • Migration Institute of Australia (MIA) 
  • Museums Aotearoa 
  • National Speakers Association of Australia (NSAA) 
  • New Zealand Association of Occupational Therapists
  • New Zealand College of Clinical Psychologists (NZCCP)
  • New Zealand Orthoptic Society Incorporated (NZOSI)
  • New Zealand Veterinary Association (NZVA) 
  • Occupational Therapy Australia (OTAus) 
  • Planning Institute of Australia (PIA)
  • Real Estate Institute of NSW (REINSW)
  • Royal Australian Chemical Institute (RACI) 
  • Speech Pathology Australia (SPA)
  • Statistical Society of Australia Incorporated (SSAI)

2015 Study open for registrations

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